January 13–16, 2018


San Diego, CA


34 Industry Experts


Whether you’re a creative, brand professional, production specialist, or a color management expert, there will be sessions that are well matched for you at this year’s conference. Color 2018 is where you’ll find the most practical and in-depth information from the best minds in color—and gain knowledge that will strengthen your competitive edge.

Managing color crosses many organizational lines—from design to brand management to production. The objective is to maintain brand integrity across product lines while using diverse production processes. There is no better event to learn everything there is to know about doing color right—and making this happen—than the 2018 Color Conference, hosted by Printing Industries of America and SGIA!

Click here to flip through an interactive version of the 2018 Color Conference brochure.


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Conference Schedule

Don Hutcheson

Color Management 101: The Complete Primer

The goal of color management is to obtain the best possible match across color devices, but it can be an intimidating subject to newcomers. The good news is that ICC color management is based on amazingly simple principles that anyone can understand, regardless of their technical knowledge. This foundation-level course is taught by Don Hutcheson, color management pioneer and inventor of the G7® methodology, a system used worldwide to standardize printer calibration and make printing and proofing easier. You are guaranteed to come out of this class ready to take in any seminar in the Color conference!
David Hogue

The Psychology Behind Color, Design, and Interaction

Technology changes quickly. In the past 25 years we've moved from accessing the Internet over slow dial-up modems using slow desktop computers to having always-connected mobile supercomputers in our pockets to entirely new virtual and augmented reality experiences. However, through all of this rapid change the human brain has continued to operate the same way it has for millennia, and it's important for us to understand how we perceive, understand, and behave within the world around us - even the digital worlds we visit daily. We can create better products and experiences based on psychological principles and theories enabling us to identify, define, and frame problems more effectively. A model of cognition, motivation, emotion, and more help understand a wide range of diverse challenges that go beyond interface design and interaction, from context to communication to culture.
Brain Yap

You’re Not the Boss of Me: My Slightly Ironic Creative Journey

Join Brian Yap as he takes us on a slightly unconventional journey as a creative, ultimately landing him to his current role as a designer/Illustrator for Adobe. In today’s technology-driven graphics industry, Brian's path follows along with all the fun (and pain!) that we have all experienced as our tools and industries have evolved and changed. Sit back, relax, and enjoy the journey as Brian shares a few of the places he has worked along the way, and how those experiences have shaped the techniques and processes he uses today.
Ron Ellis

G7: Yes it Works On That!

G7 is more than just a way to calibrate an offset press. The story of G7 contains a number of uses that push beyond traditional print and its limitations–from wide format, gravure, flexo, digital, to even electron microscopes. In this session, Ron Ellis will show you how G7 is used worldwide on plastic, board, poly, textile, ceramics, glass and almost any material you can imagine.
David Hunter

Benchmarking Output Device Performance

No two devices produce color the same way, they all have different color gamuts, and perceived resolutions, and other attributes that affect their ability to manufacture color. What are the eight main attributes that greatly affect color reproduction? In this session, Dave Hunter will outline a methodical process to assess how your current output devices—and any future color device purchases—image color. You’ll also learn how you can perform your own benchmarks on your devices to better understand what your equipment color capabilities, or if the device is capable of simulating a desired printing reference such as GRACoL.
Michael Riebesehl

When Good Digital Color Goes Bad

We’ve all experienced it—we’re printing the next job on our digital press, and the color goes off the rails. But where do we look? Is it a simple re-calibration, or a setting on the digital front end, a press problem, or is there something wrong with the file? Understanding not only what to look for, but where to look first when it comes to troubleshooting bad color is key. Attend this session and gain real takeaways on how to assess bad color, correct it, and maintain it using an efficient, methodical process.
Kevin O'Connor

Managing Color with Apple’s New Colorspace

Apple has moved all of its devices away from their previous default color space, sRGB. Apple devices now use an uncommon new color space with a much larger gamut—introducing a new set of possibilities—and significant potential color headaches. In this session, Kevin O'Connor will show you how to update your color workflow to take full advantage Apple’s new color space while correctly managing legacy content and devices.
Brain Lawler

Color: How Do You See It?

Color is in 100% of our lives, and is a very large percentage of the work we produce today. About 8% of the population, however, has some sort of color deficiency. Color blindness tests can identify color-defective vision, and provide a baseline of knowing what type of color deficiency you have—and to what extent. How does this affect you, your design, and your brand? In this session, you will learn how to test for color vision defects, how to respond to color-deficiency, and how to incorporate color into your design so that all people can see it effectively.
John Thorburn

G7 and Great Picture Making

G7 is the name for an industry leading set of specifications to achieve gray balance and visual similarity across print processes. It provides a powerful way to match proof to press, and leads many brands owners, buyers, and creatives increasingly to seek out qualified G7 print providers. A contemporary print control technology, G7’s roots can be found in classic photographic and visual arts principles. Using simple language, dramatic color visualization, and beautiful images, John Thorburn offers a clear and creative foundation into how and why G7 and color management work, helping to prepare attendees for any deeper technical dives they may wish to take.
Adrian Fernandez

How Color Specificity Brings About Efficiency

There’s a tug-of-war that often occurs between design (innovation) and production (execution) that can create a cycle of miscommunication, rework, and conflict. Creatives want to have more choices on how they want their design and color brought to life. In production, printers are focused on quality, efficiency, delivery, and cost. Within this tug-of-war is waste and loss of productivity as each side must negotiate with the other to finish the product. In this session, you will learn ways this potential conflict can be resolved, making it faster, easier, and more cost effective for the design intent to be faithfully executed in production.
Son Do

Color Management in Photoshop CC

More creative and color-critical decisions are made on an LCD display than on any other device or media. Most of the time, it’s using the industry de-facto standard, Adobe Photoshop. Great color output starts right up front, at the image capture and creative stage. How do you assign, utilize, and embed ICC profiles in images the right way? From soft proofing to color conversion, attend this session and learn how to leverage ICC profiles to take full advantage of the color management tools in Adobe Photoshop.
Thomas Meeker

Beyond Color: Capturing Appearance Characteristics

There are a plethora of materials and finishing options available to designers and brand owners today. With all of these options, it’s essential to be able to capture, render, and proof texture, gloss, reflective characteristics, and full dimensional forms—as well as the color—of the final product. Imagine a scanner that can capture both color and appearance data, and then render that into a physically correct virtual material that can be viewed in a virtual color viewing booth. See what’s on the horizon of print production workflow in this very informative session.
Son Do and Peter Pretzer

Brilliant! What’s New With Optical Brighteners

Optical brighteners (OBA) are intended to help create a brighter “blue” white and are found in many papers available today. OBAs can have a major effect on color reproduction and the ability to match proofs to printed sheets, or printed sheets to previously printed work. In this session, you be brought up to speed with all of the important OBA updates, new advancements, latest practices, and solutions.
James Summers

Illuminating Advancements in LED Lighting

How color “looks” is all about the lighting. The adoption of LED lighting is occurring at an unprecedented rate throughout all phases of workflow—ultimately beginning and ending with consumers. The pace of change in LED lighting standards is also behind the rate of commercialization and adoption by both consumers and commercial users. James Summers will discuss the current, practical, and commercial state of LED lighting as it is incorporated at each stage of workflow, and how this will continue to advance and evolve over time.
Charles Dickinson and Mary Roddy

Metallics: Technology, Methodology, & Opportunity

Leveraging metallic inks in a dry toner, digital environment is very different than that of offset. How do metallic dry inks work and what advantages do they deliver in digital print? From creative prepress through color management and print, what’s unique in an all-digital environment? Can you use a PANTONE® swatch book as a guide for toner-based metallic output? Are there other options? Join co-presenters Charles Dickinson and Mary Roddy as they discuss the how to manage metallics in an all-digital environment, as well as real-world uses and successes of the technology.





GMG Americas

Available Slot #6



Dan Boyarski

Design, Color, and Motion

With 45 years as Design teacher and professional, Dan Boyarski has observations that touch upon visual communication and the roles that color and motion play in the field. These may seem like disparate topics, but prepare to be convinced of their importance, especially with the variety of formats and media that designers work with today. This presentation will be a fun and illuminating ride!
Barry Sanel

Diageo: Anatomy of a Strong Color Management Program

Why is a strong color management program important to Diageo’s consumers and suppliers? Barry Sanel will address the elements of consistent color management though the commercialization process and how suppliers ultimately deliver the design intent of Diageo packaging in North America. Understand strategy vs. tactics, common threads and concepts, and how to leverage ISO standards to give suppliers the roadmap to become successful. Attend this session and learn how Diageo uses these concepts to build the best performing, most trusted and respected consumer products company in the world.
Scott Thompson

End Goal: Brand Color Accuracy

Brand owners demand consistency regardless of print process, substrate, and structure. While technology to convert color from one space to another has improved, further standardization is required to make the process more automated. Adding brand colors to the equation further amplifies complexity. Learn all about the challenges, realities, and solutions to managing color across a multitude of printing scenarios—with the end goal of achieving correct brand color.
Birgit Plautz

Expanded Gamut Separation the Right Way

Expanded gamut has many benefits, including the ability to print more in-gamut spot colors, a reduction in the need for spot color plates and ink, and—of course—more colorful graphics! But how do you “get there” and properly specify and handle a file for expanded gamut printing? During this session, Birgit Plautz will guide you through the necessary steps to convert a file from RGB to an extended color gamut while achieving consistent, accurate color results. In addition, examples will be provided that show files processed through at least two different print production workflows.
Steve Upton

Analysis of Expanded Gamut Printing

Expanded gamut (EG) printing increases the overall range of colors that can be printed, when compared to traditional 4-color process printing. But what does that expanded gamut actually look like? Are XCMYK's higher densities sufficient or are additional orange, green and violet inks a better path and which parts of the color gamut are impacted the most? Steve Upton will graphically walk you through an explanation of EG and XCMYK versus just plain old CMYK, where spot colors fit in EG, and how it can affect neutrals and G7® calibration.
Mark Bohan

Production Inkjet: Get Great Color with Less Ink

Production inkjet is one of the fastest growing segments in the printing industry. Maintaining, or even improving color appearance, while reducing the amount of costly ink hitting the paper is the “holy grail” when it comes to maximizing profitability. Can you really reduce ink consumption and still get the right color? Mark Bohan will discuss what’s really possible and what’s really not, and the techniques and options available for using less ink and getting great color.
Juergen Roesch

Manage PDF Brand Colors Like a Pro

Once we leave the world of CMYK, things often get seemingly complicated. Learn how brand owners and printers can accurately communicate all brand color related information without mailing ink drawdowns and how they can easily verify if proofs or production are within specs. We explore the advanced options of PDF/X-4 to not only hold channel names, but even include spectral reference, tint, overprint and in some cases even ink recipe data. We’ll see how this data is used in proofing, production and verification, then touch on the benefits of central brand color databases and future possibilities.
Christopher Campbell and Franz Herbert

Pigment to Print: Accurate Color in the World of Art Reproduction

In a world of instant sharing of imagery, the need for the faithful reproduction of works of cultural heritage for the future becomes ever more important. Works of art have been created with every imaginable pigment and material, and reproducing them accurately presents a significant challenge. Learn the necessary steps — setting up color management, capturing a target, profiling a camera, editing an image, profiling a printer, and making a print — that make any subject look its best. In this session, Christopher Campbell and Franz Herbert will show procedures and workflows that will benefit not just Vermeer and Monet, but every photograph you take!
Eric Dalton

Remote Proofing: How Global Brands are Doing It Right

Brands are global, and you need to be communicate, replicate, and deliver accurate color on a global scale. One of the most valuable uses of color management is remote, color accurate proofing. What does it take to set up this process, and make it happen anywhere in the world? Eric Dalton will co-present with a customer who will share their experience with setting up multiple proofing locations across the US, Europe, and Asia while producing repeatable, consistent contract proofs for global brands.
Erica Aitken and Cynthia Walas

It’s “IN” the Package: Using AR for Unlimited Branding

More consumer packaged goods (CPG) are incorporating augmented reality to leverage a more engaging customer experience. Including AR on packaging can extend the value of print by including additional information about the product or be a component to a campaign. And, did you know that AR can even be used to combat counterfeiting? Check out this session and learn more about how augmented reality can be incorporated into packaged goods, why packaging is the perfect vehicle for AR applications, and real-world examples of successes and flops.
Ray Cheydleur

What’s New in Standards and Why Should You Care?

As Chair of CGATS Committee for Graphic Arts Technologies Standards, no one knows more about the latest in standards developments than Ray Cheydleur. In this session, Ray will cover the latest industry standards and updates, where certification is important and how to get certified by various organizations, the importance of staying current with standards development, and what the future might hold.
Mark Mazur and Joe Tuccitto

FIrst 6.0: The Scoop

FIRST is the industry’s most comprehensive set of specifications, guidelines, and tutorials designed to provide all members of the flexographic supply chain with the technical information they need to produce high-quality and consistent print results. What's new with FIRST 6.0? Attend this session to get a complete overview of what’s new with the specification and the ever-evolving flexographic industry.
William Li

iccMAX: What Makes it Different?

iccMAX is a new way of managing color and a new way of collaborating with other companies that manage color. iccMAX provides some very unique advancements that includes sophisticated color transformations from spectral imaging to multi-channel packaging and controlling surface appearance for special effects. Join William Li of Kodak and Co-Chair of the ICC for this in-depth presentation on what we can expect from the iccMAX specification.
David Hunter

Color Measurement on a Budget

There are plenty of the low-cost measurement devices now available on the market. How good are they? What are the differences between these, and those “more expensive” devices? What can they be used for, and what should they not be used for? Setting the right expectation for their use and application is key. In this session, Dave Hunter will reveal his research study findings on the functionality, precision, and accuracy of these low-cost measurement devices.

Managing Color in the Cloud

Presented by Konica Minolta Business Solutions

Available Slot #10

Available Slot #11

Available Slot #12

Lisa Price

Global Brand Consistency: How 3M Makes it Happen

How did 3M bring its print quality management program to life? In a complex global supply base made up of direct and indirect suppliers, 3M had to identify who takes responsibility for print quality and accuracy while managing conformance and tracking progress. All complex challenges that had to be addressed, and Lisa Price will share 3M’s desire and process to drive global brand consistency by implementing a robust print quality management program, aligning the print supply base, and driving the desired outcome of brand consistency.
Don Schroeder

Brunch with the Standards Gurus

A great deal of work goes into the development of standards that are applicable to the graphic arts industry. But once these standards are accepted, not everyone agrees on which are most important, how they are best implemented—or whether they even need to be implemented. In this lively panel discussion, Don Schroeder will host a lively panel of distinguished standards gurus where they will discuss today’s trends, technologies, and standards development, and how it will affect color management in the future.
Joe Marin

Who Wants To Be a Color Expert?

Back by popular demand and based on the popular “Who Wants to Be a Millionaire?” game show, everyone in the audience participates in this popular finale to the 2016 Color Conference. Thanks to our generous sponsors, there are great prizes for the winners!

Sponsors / Premier Partners

Sponsors / Platinum Sponsors

Sponsors / Gold Sponsors

Sponsors / Silver Sponsors

Want to become a sponsor?

There’s no other conference like this in the world, and you should be here! Learn all about the benefits of becoming a Color Conference sponsor.

Event Speakers / Meet the Conference Presenters

David Hogue


Brian Yap


Dan Boyarski

Carnegie Mellon University

Barry Sanel

Diageo North America

Erica Aitken

Rods and Cones, Inc

Dr. Mark Bohan

Heidelberg USA Inc.

Christopher Campbell

Campbell Studio

Ray Cheydleur

X-Rite Pantone

Eric Dalton

GMG Americas

Charles Dickinson

Xerox Corp.

Son Do

Rods and Cones, Inc.

Ron Ellis

Ron Ellis Consulting LLC

Adrian Fernandez

X-Rite Pantone

Franz Herbert

Chameleo GmbH

David Hunter

Pilot Marketing Group

Don Hutcheson

HutchColor, LLC

Brian Lawler

Cal Poly University

William Li


Mark Mazur

E. I. du Pont de Nemous and Company, Inc.

Thomas Meeker

X-Rite Pantone

Kevin O’Connor

Make Color Behave

Birgit Plautz

GMG Americas

Peter Pretzer

FUJIFILM North America

Michael Riebesehl

Xerox Corp.

Mary Roddy

Xerox Corp.

Juergen Roesch

CGS Publishing Technologies International LLC

Don Schroeder


James Summers

JUST Normlicht, Inc. & GL Optic

John Thorburn

Canon USA

Joe Tuccitto

Flexographic Technical Association

Steve Upton


Cynthia Walas

Walas Younger Ltd

Event Location

Hyatt Regency Mission Bay Spa and Marina
1441 Quivira Road
San Diego, CA 92109
Phone: 1-619-224-1234

Hotel Reservations / Hyatt Regency Mission Bay Spa and Marina

The Hyatt Regency Mission Bay Spa and Marina will be this year’s host hotel for the Color Conference. A block of rooms is available to conference attendees at a discounted rate of $149 per night single/double plus tax. To book at the discounted rate, please make your reservations prior to December 22, 2017. After the deadline, reservations will be accepted on a space and rate available basis only.

To make your reservation, please contact the hotel directly at 1-619-224-1234 or, and use conference code PRIN—one (1) night’s room will be charged to guarantee the reservation. You may cancel at least 72 hours in advance of your arrival without penalty.


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PIA Members Full Conference Package



$995 for PIA Members
$1195 for Non-members
Includes Free Pre-Conference Workshop!

SGIA & FTA Conference Package


Partner Promo Code Required for Discount
All Registrations Will Be Verified
Includes Free Pre-Conference Workshop!

Special! Three or More Group Discount


$795 for Members
$995 for Non-members
Save $200 on Each Registration!

Student and Educator Discount


For Students and Instructors Only
Full Conference!
Additional Discounts Do Not Apply

Cancellation Policy:

Cancellations must be received in writing on or before Thursday, December 27, 2017 and will be assessed a $175 processing fee. Cancellation requests after Thursday, December 27, 2017, cannot be granted, but substitutions are welcome. No-shows will not be refunded.

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