• Sunday, 8:30 - 9:30 a.m.

    Let the Art Work

    Art is a universal language and a great mystery that speaks in the language of goosebumps, tears, wonder, joy, with words or without, across time and borders. We’ve all felt it. Story, not data, is how we experience life and share it with others — love, connection, the yearning of hearts. Design at its best always draws these great wonders together — but first we have to find it. Let the Art Work is a look at getting past controlled, left-brain design — which yields predictable and often clichéd results — and into the airy realm of imagination, authenticity, and truth, which frees the project to speak on its own behalf. The session will also cover some exciting design techniques that you can use to get excellent results quickly and easily.

    Speakers:

    John McWade

  • Sunday, 4:00 - 5:00 p.m.

    Expanded Gamut 101: The Big Picture

    What's all this kerfuffle about expanded gamut? There are some who are saying that expanded gamut is the greatest thing since Gutenberg hit two rocks together to make fire. There are others who are wondering whether the whole idea is to make prettier pictures or to reduce setup costs. Still others are trying to understand the difference between "extended" and "expanded", while others are just wondering whatever happened to Hexachrome and Opaltone. The intrepid Dr. Abhay Sharma and the indefatigable John "the Math Guy" Seymour team up to explain what adding a little orange, green, and violet can do for your inner zen.

    Speakers:

    Dr. Abhay Sharma

    John Seymour

  • Monday, 8:30 - 9:30 a.m.

    Case Study—The Branding of Union City California

    Start off Monday with detailed case study of a complex branding project. What is a brand, really? How do you help a client create one and roll it out? We’ll explore all aspects of the project from sales through delivery. We’ll discuss challenges, strategies, and final results. While this project deals with branding a city, the approach and learnings are applicable to many different types of clients.

    Speakers:

    Steve Decker

  • Monday, 12:55 - 1:55 p.m.

    Bringing Your Brand Values to Life Through Creative Work

    A brand book lies at the heart of every strong company. Learn how Starbucks core brand beliefs act as the guiding principals when developing the creative expression and color theory of their Global Brand Book. Starbuck’s Kristy Cameron provides a peek into the thoughts that shaped the work and explains about how brand tools can add meaningful value and color consistency from print to interior design, and inspire creative thinking above and beyond the "do's and don'ts" of a company's logo.

    Speakers:

    Kristy Cameron

  • Monday, 4:35 - 5:15 p.m.

    Considerate Color Design

    When color matters in communication, it matters to 100% of viewers. It’s important to remember however, that a small percentage of people do not see color correctly. This session will demonstrate a method for choosing colors that can be seen by all people – including those with common color-defective vision (a condition often called “color blindness”). Though most designers and the teachers who instruct them in design are aware, the selection of color in design must be both an aesthetic and a practical process. This session will describe practical techniques for choosing color palettes that will deliver successful designs that are also effective for color defective viewers.

    Speakers:

    Brian Lawler

  • Tuesday, 8:30 - 9:30 a.m.

    Haptic Brain, Haptic Brand

    More than half the human brain is devoted to processing sensory experiences. How things feel drives our thoughts and behaviors, influences comprehension, retention of information, and profoundly shapes our emotional connections. Daniel Dejan explores haptics—the study of how our sense of touch shapes what we think. He’ll discuss companies that have built deep emotional connections by integrating touchable media into branded communications and shares guiding principles for all to use as touch points.

    Speakers:

    Daniel Dejan

  • Tuesday, 9:30 - 10:00 a.m.

    Brand Protection Secrets in the War on Counterfeiting

    Today, branded products are sold and bought literally everywhere and counterfeiting is big business. Counterfeiters find new ways to introduce their fraudulent products to the market almost as fast as CPG organizations can produce them. How can brands protect consumers from purchasing knockoff products? Christine Gallagher discusses various brand protection techniques to safeguard brands from fraud, from the most covert operations available.

    Speakers:

    Christine Gallagher

  • Saturday, 1:00 - 4:00 p.m.

    Color Management Essential Primer

    The goal of color management is to obtain the best possible match across color devices, but it can be an intimidating subject to newcomers. The good news is that ICC color management is based on amazingly simple principles that anyone can understand, regardless of their technical knowledge. This foundation-level course is taught by Don Hutcheson, color management pioneer and inventor of the G7® methodology, a system used worldwide to standardize printer calibration and make printing and proofing easier. You are guaranteed to come out of this class ready to take in any seminar in the Color conference, in particular for those who intend to follow the “how-to” track.

    Speakers:

    Don Hutcheson

  • Saturday, 5:30 - 6:30 p.m.

    Welcome Reception

  • Sunday, 8:30 - 9:30 a.m.

    Keynote: Let the Art Work

    Art is a universal language and a great mystery that speaks in the language of goosebumps, tears, wonder, joy, with words or without, across time and borders. We’ve all felt it. Story, not data, is how we experience life and share it with others — love, connection, the yearning of hearts. Design at its best always draws these great wonders together — but first we have to find it. Let the Art Work is a look at getting past controlled, left-brain design — which yields predictable and often clichéd results — and into the airy realm of imagination, authenticity, and truth, which frees the project to speak on its own behalf. The session will also cover some exciting design techniques that you can use to get excellent results quickly and easily.

    Speakers:

    John McWade

  • Sunday, 9:30 - 10:00 a.m.

    Main Stage: Find Your Path—Color Conference Orientation

    There are many diverse breakout sessions at the Color conference and we’ve heard that attendees sometimes find it challenging to decide which sessions to attend. To help, Don Hutcheson leads a preview of the major themes and topics covered in the 2016 conference—Expanded Gamut printing is one such theme—and shares a path attendees can take through the conference based on which of these interest them the most. He also provides an overview of the new “how-to” track he helped develop to make it easy for those want to come away from the conference with a straightforward understanding of every aspect of color management in the print production workflow.

    Speakers:

    Don Hutcheson

  • Sunday, 10:00 - 10:30 a.m.

    Vendor Resource Break

  • Sunday, 10:30 - 11:30 a.m.

    How to Qualify and Assess Any Output Device to Ensure it Meets Your Color Expectations

    In order to control color on any device, the device has to be repeatable to itself across the imaging area and from day to day. This session will show you how you can assess your output devices, light booths and monitors with a basic i1 device. You will learn how to assess a device before purchase to ensure you don’t invest in one on which it may be virtually impossible to control color.

    Speakers:

    Dave Hunter

  • Sunday, 11:35 a.m. - 12:35 p.m.

    How to Calibrate & Profile a Printing Device

    You’ve probably asked yourself (or heard someone ask) “Why does the same document look different when printed on different printers?“ In this session you’ll learn why that happens and how to prevent it. Dawn Nye and colleagues Jeff Collins and Jodi Baker take you through the basics of how and why print engines need to be calibrated and how to create an ICC profile the right way for a color print engine.

    Speakers:

    Dawn Nye

  • Sunday, 12:35 - 1:30 p.m.

    Lunch

  • Sunday, 1:30 - 2:30 p.m.

    How to Calibrate & Profile a Computer Display

    For color management to work the display must be correct. This session covers the techniques for calibrating and profiling computer displays using your eyes, relatively inexpensive colorimeters, and more costly spectrophotometers. Each technique will work, but there are advantages to each method. Included in the session will be a demonstration of the calibration process and methods that you can use to ensure that the color you see if the best color possible from your display.

    Speakers:

    Brian Lawler

  • Sunday, 2:35 - 3:35 p.m.

    How to View Color the Right Way

    Attendees will learn best practices for viewing color accurately. Color can be viewed in every conceivable environment and medium, but are you seeing it the way it was intended? Is your client seeing it the way you intended? In this session, we’ll explore the myths and realities of color viewing with demonstrations of prints, proofs, monitors and the viewing environment. Come and see how proper color-viewing methods can save time and money.

    Speakers:

    Kevin Burke

  • Sunday, 3:35 - 4:00 p.m.

    Vendor Resource Break

  • Sunday, 4:00 - 5:00 p.m.

    Keynote: Expanded Gamut 101: The Big Picture

    What's all this kerfuffle about Expanded Gamut? There are some who are saying that expanded gamut is the greatest thing since Gutenberg hit two rocks together to make fire. There are others who are wondering whether the whole idea is to make prettier pictures or to reduce setup costs. Still others are trying to understand the difference between "extended" and "expanded", while others are just wondering whatever happened to Hexachrome and Opaltone. The intrepid Dr. Abhay Sharma and the indefatigable John "the Math Guy" Seymour team up to explain what adding a little orange, green, and violet can do for your inner zen.

    Speakers:

    Dr. Abhay Sharma

    John Seymour

  • Sunday 5:00 - 6:00 p.m.

    Vendor Reception

  • Sunday, 8:30 - 9:30 a.m.

    Keynote: Let the Art Work

    Art is a universal language and a great mystery that speaks in the language of goosebumps, tears, wonder, joy, with words or without, across time and borders. We’ve all felt it. Story, not data, is how we experience life and share it with others — love, connection, the yearning of hearts. Design at its best always draws these great wonders together — but first we have to find it. Let the Art Work is a look at getting past controlled, left-brain design — which yields predictable and often clichéd results — and into the airy realm of imagination, authenticity, and truth, which frees the project to speak on its own behalf. The session will also cover some exciting design techniques that you can use to get excellent results quickly and easily.

    Speakers:

    John McWade

  • Sunday, 9:30 - 10:00 a.m.

    Main Stage: Find Your Path—Color Conference Orientation

    There are many diverse breakout sessions at the Color conference and we’ve heard that attendees sometimes find it challenging to decide which sessions to attend. To help, Don Hutcheson leads a preview of the major themes and topics covered in the 2016 conference—Expanded Gamut printing is one such theme—and shares a path attendees can take through the conference based on which of these interest them the most. He also provides an overview of the new “how-to” track he helped develop to make it easy for those want to come away from the conference with a straightforward understanding of every aspect of color management in the print production workflow.

    Speakers:

    Don Hutcheson

  • Sunday, 10:00 - 10:30 a.m.

    Vendor Resource Break

  • Sunday, 10:30 - 11:30 a.m.

    Color Management, Workflow, and Automation for Distributed Manufacturing

    Having a hard time managing color in your facility across multiple platforms and multiple order entry points? Do you have other facilities where you have to print part or all of your clients’ projects? What are the effects of color management to bottom line and productivity? We will take a journey on-boarding one client’s campaign across multiple sites with multiple capabilities for manufacturing and leveraging color management and G7 methodology to achieve goals. We will also discuss challenges and best practices in managing, maintaining, and verifying color from single site to multiple sites and platforms.

    Speakers:

    Kevin Shahalami

  • Sunday, 11:35 a.m. - 12:35 p.m.

    Density Today: Avoid or Embrace? Both!

    Density can be an effective tool for monitoring printing but only in specific cases. For numerous printing systems, density measurements can be misleading, incorrect, or downright dangerous. IN this session, you will gain the confidence to know when it’s OK to use density and when it should definitely be avoided. Unique graphical descriptions will give you a new perspective on this oldest of printing metrics.

    Speakers:

    Steve Upton

  • Sunday, 12:35 - 1:30 p.m.

    Lunch

  • Sunday, 1:30 - 2:30 p.m.

    Realistic Quality Control Process

    Your shop is running well. You know how to create and evaluate profiles. Your pre-press department hums like a freshly rebuilt Heidelberg 10x15 Windmill. But at night, you stare at the ceiling asking yourself, how can I get a better grip on how great a shop we really are? This session provides insight into why we do QC, what to measure and how to design a QC process that won't drive you bonkers in implementation.

    Speakers:

    DJ Montalto

  • Sunday, 2:35 - 3:35 p.m.

    Controlling Color in a Shifting Landscape

    The role of digital devices in commercial print facilities continues to grow but printers and their customers find these opportunities come with fresh challenges in color quality and predictability. In this session you will learn strategies for attaining and maintaining consistent color output on digital devices from a professional implementer of practical color management solutions. Special attention is given to electrographic toner devices (dry and liquid), extended-gamut presses, and the challenge of matching spot colors.

    Speakers:

    Mike Strickler

  • Sunday, 3:35 - 4:00 p.m.

    Vendor Resource Break

  • Sunday, 4:00 - 5:00 p.m.

    Keynote: Expanded Gamut 101: The Big Picture

    What's all this kerfuffle about Expanded Gamut? There are some who are saying that expanded gamut is the greatest thing since Gutenberg hit two rocks together to make fire. There are others who are wondering whether the whole idea is to make prettier pictures or to reduce setup costs. Still others are trying to understand the difference between "extended" and "expanded", while others are just wondering whatever happened to Hexachrome and Opaltone. The intrepid Dr. Abhay Sharma and the indefatigable John "the Math Guy" Seymour team up to explain what adding a little orange, green, and violet can do for your inner zen.

    Speakers:

    Dr. Abhay Sharma

    John Seymour

  • Sunday, 5:00 - 6:00 p.m.

    Vendor Reception

  • Sunday, 8:30 - 9:30 a.m.

    Keynote: Let the Art Work

    Art is a universal language and a great mystery that speaks in the language of goosebumps, tears, wonder, joy, with words or without, across time and borders. We’ve all felt it. Story, not data, is how we experience life and share it with others — love, connection, the yearning of hearts. Design at its best always draws these great wonders together — but first we have to find it. Let the Art Work is a look at getting past controlled, left-brain design — which yields predictable and often clichéd results — and into the airy realm of imagination, authenticity, and truth, which frees the project to speak on its own behalf. The session will also cover some exciting design techniques that you can use to get excellent results quickly and easily.

    Speakers:

    John McWade

  • Sunday, 9:30 - 10:00 a.m.

    Main Stage: Find Your Path—Color Conference Orientation

    There are many diverse breakout sessions at the Color conference and we’ve heard that attendees sometimes find it challenging to decide which sessions to attend. To help, Don Hutcheson leads a preview of the major themes and topics covered in the 2016 conference—Expanded Gamut printing is one such theme—and shares a path attendees can take through the conference based on which of these interest them the most. He also provides an overview of the new “how-to” track he helped develop to make it easy for those want to come away from the conference with a straightforward understanding of every aspect of color management in the print production workflow.

    Speakers:

    Don Hutcheson

  • Sunday, 10:00 - 10:30 a.m.

    Vendor Resource Break

  • Sunday, 10:30 - 11:30 a.m.

    The Industrial Inkjet Revolution

    With Dr. Alan Hudd of Alchemie Technology and Debbie Thorp of Global Inkjet Systems. There is a quiet revolution sweeping through the manufacturing and industrial inkjet is set to transform decorative, packaging and functional applications within manufacturing production. How can we adapt to this development, what opportunities are there for printers? Frazer Chesterman, founder of the InPrint show, provides answers and he and his guests offer direct examples of advances made by inkjet in décor, packaging and functional applications which will shape the next generation of business.

    Speakers:

    Frazer Chesterman

  • Sunday, 11:35 a.m. - 12:35 p.m.

    WYSIWYG 2.0—Modern Methods of Generating Characterization Data

    Learn how modern characterization data sets for common print standards, like Fogra 51 or CRPC6, are generated with state of the art technology. What used to be a simple averaging and smoothing of many printed samples is today approached in a more scientific way through software and tools to define our printing targets. Attending this session help you analyze your own created characterization data better and introduce you to easier ways to get it done.

    Speakers:

    Birgit Plautz

  • Sunday, 12:35 - 1:30 p.m.

    Lunch

  • Sunday, 1:30 - 2:30 p.m.

    Color Management for Industrialized Print Production

    Print is transforming to the next level through Industry 4.0 and color management plays a critical role in this revolution. In this session, Dr. Bohan shares insights into how understanding this transformation with cyber-physical systems, the role of color management, big data and adaptive control can drive profitability and increased productivity.

    Speakers:

    Dr. Mark Bohan

  • Sunday, 2:35 - 3:35 p.m.

    Up in Lights! Color Managing Digital Signage

    Bus stop signage, billboards, and building displays take advantage of digital signage’s ability to draw the consumer’s attention with color, video, and constant change. In this session, Son Do explains how digital displays can indeed be color managed with an understanding of the inherent challenges imposed by resolution, gamut, environment, and size. Learn to apply a solid color management to new digital media in what is sure to be an enlightening session.

    Speakers:

    Son Do

  • Sunday, 3:35 - 4:00

    Vendor Resource Break

  • Sunday, 4:00 - 5:00 p.m.

    Keynote: Expanded Gamut 101: The Big Picture

    What's all this kerfuffle about Expanded Gamut? There are some who are saying that expanded gamut is the greatest thing since Gutenberg hit two rocks together to make fire. There are others who are wondering whether the whole idea is to make prettier pictures or to reduce setup costs. Still others are trying to understand the difference between "extended" and "expanded", while others are just wondering whatever happened to Hexachrome and Opaltone. The intrepid Dr. Abhay Sharma and the indefatigable John "the Math Guy" Seymour team up to explain what adding a little orange, green, and violet can do for your inner zen.

    Speakers:

    Dr. Abhay Sharma

    John Seymour

  • Sunday, 5:00 - 6:00 p.m.

    Vendor Reception

  • Monday, 8:30 - 9:30 a.m.

    Keynote: Case Study—The Branding of Union City California

    Start off Monday with detailed case study of a complex branding project. What is a brand, really?  How do you help a client create one and roll it out? We’ll explore all aspects of the project from sales through delivery. We’ll discuss challenges, strategies, and final results.  While this project deals with branding a city, the approach and learnings are applicable to many different types of clients.

    Speakers:

    Steve Decker

  • Monday, 9:35 - 10:35 a.m.

    Working With Spot Colors from Creative Cloud to Proofing and Press

    There are a number of ways to specify spot colors, ranging from Wrigley shade cards to the PANTONE MATCHING SYSTEM® swatch books. What is PANTONE 109 C or 109 U? What is the new PANTONE EXTENDED GAMUT guide? Is my chosen spot color out of gamut and not achievable? This session provides a simple, but complete overview on specifying spot colors and managing them within an ICC workflow. It is a "must attend" for packaging professionals.

    Speakers:

    Dr. Abhay Sharma

  • Monday, 10:35 - 11:00 a.m.

    Vendor Resource Break

  • Monday, 11:00 a.m. - 12:00 p.m.

    How To Evaluate Your Measurement Data

    How good are your ICC profiles? That depends heavily on your data! In this session, Dan takes you on a deep dive into standard and custom color profiling along with emerging new reference charts. Learn what happens when you use more or fewer samples and change profile settings, like table size. Reverse engineer a data set from mystery ICC profile when no data set is available. See the good, the bad, and the funky in color data and how to work with what you’ve got.

    Speakers:

    Dan Reid

  • Monday, 12:00 - 12:50 p.m.

    Lunch

  • Monday, 12:55 - 1:55 p.m.

    Keynote: Bringing Your Brand Values to Life Through Creative Work

    A brand book lies at the heart of every strong company. Learn how Starbucks core brand beliefs act as the guiding principals when developing the creative expression and color theory of their Global Brand Book. Starbuck’s Kristy Cameron provides a peek into the thoughts that shaped the work and explains about how brand tools can add meaningful value and color consistency from print to interior design, and inspire creative thinking above and beyond the "do's and don'ts" of a company's logo.

    Speakers:

    Kristy Cameron

  • Monday, 2:00 - 3:00 p.m.

    How to Create and Use DeviceLinks

    When you need to repurpose artwork that was originally converted to a color space optimized for an offset press, you may less unexpected results when you later run that same converted artwork on, say, a digital press. DeviceLink profiles allows for linking a specific input device with a specific output device to optimize the color conversion. Working with DeviceLinks requires color management software but it’s not a difficult process. Jeff Collins demonstrates how it is done in this session.

    Speakers:

    Jeffrey Collins

  • Monday, 3:00 - 3:30 p.m.

    Vendor Resource Break

  • Monday, 3:30 - 4:30 p.m.

    Color Conformance—Assessing Your Final Color is Correct!

    This conclusion to the how-to track includes a review on how to assess if your color intent is being reproduced on the final product with a quick troubleshooting procedure to help you trace the source of any problems. Troubleshooting includes ensuring the device is not only precise to itself but also accurate to a reference print condition. This session covers industry tolerances and reference print conditions on which to aim your workflow, based on your color tolerances.

    Speakers:

    Dave Hunter

  • Monday, 4:35 - 5:15 p.m.

    Keynote: Considerate Color Design

    When color matters in communication, it matters to 100% of viewers. It’s important to remember however, that a small percentage of people do not see color correctly. This session will demonstrate a method for choosing colors that can be seen by all people – including those with common color-defective vision (a condition often called “color blindness”). Though most designers and the teachers who instruct them in design are aware, the selection of color in design must be both an aesthetic and a practical process. This session will describe practical techniques for choosing color palettes that will deliver successful designs that are also effective for color defective viewers.

    Speakers:

    Brian Lawler

  • Monday, 5:15 - 6:30 p.m.

    Vendor Reception

  • Monday, 8:30 - 9:30 a.m.

    Keynote: Case Study—The Branding of Union City California

    Start off Monday with detailed case study of a complex branding project. What is a brand, really?  How do you help a client create one and roll it out? We’ll explore all aspects of the project from sales through delivery. We’ll discuss challenges, strategies, and final results.  While this project deals with branding a city, the approach and learnings are applicable to many different types of clients.

    Speakers:

    Steve Decker

  • Monday, 9:35 - 10:35 a.m.

    Quality Color for Quality Brands

    Color is a powerful form of communication. It influences how we feel, how we think, and react. The role of color in design is a critical tool that helps brands resonate with consumers from their very first interaction. Judy Dixon has worked with some of the world’s best-known brands. In this presentation, she shares her best practices for ensuring color quality and consistency in all touch points and extensions of a brand—from concept to implementation, across various media.

    Speakers:

    Judith Dixon

  • Monday, 10:35 - 11:00 a.m.

    Vendor Resource Break

  • Monday, 11:00 a.m. - 12:00 p.m.

    Long Distance Relationships: When Your Printer Is Offshore

    Maintaining your Brand’s color quality can be challenging on the best of days. Establishing relationships with printers takes time, commitment and shared vision—achieving a partnership is never easy. Add a long-distance relationship into the equation, and in the world of print packaging, anything can happen. Angela Stone shares her first-hand experience dealing with printers on the other side of world. From simple communications to technical issues, find out how she manages a team half a world away.

    Speakers:

    Angela Stone

  • Monday, 12:00 - 12:50 p.m.

    Lunch

  • Monday, 12:55 - 1:55 p.m.

    Keynote: Bringing Your Brand Values to Life Through Creative Work

    A brand book lies at the heart of every strong company. Learn how Starbucks core brand beliefs act as the guiding principals when developing the creative expression and color theory of their Global Brand Book. Starbuck’s Kristy Cameron provides a peek into the thoughts that shaped the work and explains about how brand tools can add meaningful value and color consistency from print to interior design, and inspire creative thinking above and beyond the "do's and don'ts" of a company's logo.

    Speakers:

    Kristy Cameron

  • Monday, 2:00 - 3:00 p.m.

    The Case for Creative Services in the Print Shop

    Printers fulfill creative services many different ways including freelance contracts, forming strategic partnerships with other companies, creating a separate shingle under the same parent company, and/or having an in-house creative team. A recent study combining a survey of 180 printers looked at the relationship between printers and creative services. Join Erica Walker as she reveals data from the study and learn how in-house provides some real advantages especially when it comes to controlling color.

    Speakers:

    Erica Walker

  • Monday, 3:00 - 3:30 p.m.

    Vendor Resource Break

  • Monday, 3:30 - 4:30 p.m.

    What's Your Soft Proofing iQ?

    Bob and Dan combine their expertise to deliver a presentation that provides an explanation of what contract soft proofing is and why it is important in today's fast-paced workflow. The duo share the benefits of soft proofing from both a workflow and business perspective and demonstration what it takes to implement a successful soft proofing solution, from hardware/infrastructure to a change in business philosophy. Included is a live demonstration of exactly how it works.

    Speakers:

    Dan Caldwell

    Robert McCurdy

  • Monday, 4:35 - 5:15 p.m.

    Keynote: Considerate Color Design

    When color matters in communication, it matters to 100% of viewers. It’s important to remember however, that a small percentage of people do not see color correctly. This session will demonstrate a method for choosing colors that can be seen by all people – including those with common color-defective vision (a condition often called “color blindness”). Though most designers and the teachers who instruct them in design are aware, the selection of color in design must be both an aesthetic and a practical process. This session will describe practical techniques for choosing color palettes that will deliver successful designs that are also effective for color defective viewers.

    Speakers:

    Brian Lawler

  • Monday, 5:30 - 6:30 p.m.

    Vendor Reception

  • -

  • Monday, 8:30 - 9:30 a.m.

    Keynote: Case Study—The Branding of Union City California

    Start off Monday with detailed case study of a complex branding project. What is a brand, really?  How do you help a client create one and roll it out? We’ll explore all aspects of the project from sales through delivery. We’ll discuss challenges, strategies, and final results.  While this project deals with branding a city, the approach and learnings are applicable to many different types of clients.

    Speakers:

    Steve Decker

  • Monday, 9:35 - 10:35 a.m.

    The New Color Standards Five Years Later: How Well Do They Work?

    New standards for measuring and viewing color took effect on January 1, 2012. Five years later, some use them to great benefit, while others have complained bitterly they don’t work and need to be changed. These standards required new lamps for viewing, and new devices for measuring—at least in most workflows. In this presentation, Kevin O’Connor and Son Do will review what changed and what’s required now, discuss the significant challenges the new standards have presented in many workflows, and show the results of their multi-site testing of the new standards. Samples will be shown under standard-matching lighting for attendees to judge for themselves the answer to the critical question: “Can the new standards be made to work, and if so, how well?"

    Speakers:

    Kevin O’Connor

    Son Do

  • Monday, 10:35 - 11:00 a.m.

    Vendor Resource Break

  • Monday, 11:00 a.m. - 12:00 p.m.

    The ABCs of CxF: Straight from the Brand Owners

    Color Exchange Format (CxF) was developed to communicate brand colors electronically and today is an international standard (ISO 17972-4:2015). In this session take a deep dive with Cory and guest Steve Smiley into how CxF is created and used in the full lifecycle. Creation, design, production, and validation are all included. Representatives from several large brands including Pet Smart and Diageo will be on hand to share some case studies and take questions from attendees.

    Speakers:

    Cory Sawatzki

  • Monday, 12:00 - 12:50 p.m.

    Lunch

  • Monday, 12:55 - 1:55 p.m.

    Keynote: Bringing Your Brand Values to Life Through Creative Work

    A brand book lies at the heart of every strong company. Learn how Starbucks core brand beliefs act as the guiding principals when developing the creative expression and color theory of their Global Brand Book. Starbuck’s Kristy Cameron provides a peek into the thoughts that shaped the work and explains about how brand tools can add meaningful value and color consistency from print to interior design, and inspire creative thinking above and beyond the "do's and don'ts" of a company's logo.

  • Monday, 2:00 - 3:00 p.m.

    Optimizing Print Sequence for Expanded Color Gamut

    The use of additional inks to augment the color gamut of CMYK process color sets is nothing new, but there is very little standardization in expanded color gamut (ECG) printing to date. Professor Liam O’Hara shares the results of a recent study to investigate the print sequence for a FIRST-compliant ECG UV ink set to achieve the greatest possible gamut of reproducible colors. From this analysis, he proposes a model for optimizing ink sequence.

    Speakers:

    Dr. Liam O’Hara

  • Monday, 3:00 - 3:30 p.m.

    Vendor Resource Break

  • Monday, 3:30 - 4:30 p.m.

    The Big O: Optical Brighteners Standard Update

    We know that paper is the fifth color in G7® color alignments. What happens when the final printed product contains a high level of optical brightener but the proof has been printed to current specifications on a neutral sheet? Why is this an issue? What can we do to resolve problems related to these situations? Find out some of the latest practices and solutions in this informative session.

    Speakers:

    Peter Pretzer

  • Monday, 4:35 - 5:15 p.m.

    Keynote: Considerate Color Design

    When color matters in communication, it matters to 100% of viewers. It’s important to remember however, that a small percentage of people do not see color correctly. This session will demonstrate a method for choosing colors that can be seen by all people – including those with common color-defective vision (a condition often called “color blindness”). Though most designers and the teachers who instruct them in design are aware, the selection of color in design must be both an aesthetic and a practical process. This session will describe practical techniques for choosing color palettes that will deliver successful designs that are also effective for color defective viewers.

    Speakers:

    Brian Lawler

  • Monday, 5:15 - 6:30 p.m.

    Vendor Reception

  • Tuesday, 8:30 - 9:30 a.m.

    Keynote: Haptic Brain, Haptic Brand

    More than half the human brain is devoted to processing sensory experiences. How things feel drives our thoughts and behaviors, influences comprehension, retention of information, and profoundly shapes our emotional connections. Daniel Dejan explores haptics—the study of how our sense of touch shapes what we think. He’ll discuss companies that have built deep emotional connections by integrating touchable media into branded communications and shares guiding principles for all to use as touch points.

    Speakers:

    Daniel Dejan

  • Tuesday, 9:30 - 10:00 a.m.

    Brand Protection Secrets in the War on Counterfeiting

    Today, branded products are sold and bought literally everywhere and counterfeiting is big business. Counterfeiters find new ways to introduce their fraudulent products to the market almost as fast as CPG organizations can produce them. How can brands protect consumers from purchasing knockoff products? Christine Gallagher discusses various brand protection techniques to safeguard brands from fraud, from the most covert operations available.

    Speakers:

    Christine Gallagher

  • Tuesday, 10:00 - 10:30 a.m.

    Mainstage: What Did You Not Understand About...

    Don Hutcheson leads a final session to review the big picture issues covered at the conference and address questions collected throughout the event via the mobile app and questions the audience can ask live. This session will help you frame everything you've learned at the conference so you can go back to work and implement right away!

    Speakers:

    Don Hutcheson

  • Tuesday, 10:30 - 10:45 a.m.

    Break

  • Tuesday, 10:45 - 11:15 a.m.

    Mainstage: Who Wants To Be a Color Expert?

    Based on the popular "Who Wants to Be a Millionaire?" game show, everyone in the audience participates in this popular finale to the Color conference. Thanks to our generous sponsors, there are great prizes for the winners (including the entire section of the audience that the contestant represents!) You’ll want to stay for this fun and fast paced wrap up that features topics taught throughout the conference.