Adrián joined X-Rite Pantone in March 2015 to lead an initiative focused on addressing key color challenges in the packaging workflow, from brand owners to printer converters. In March 2017, he was appointed General Manager of Pantone, the universal language of color for graphic arts, textiles, and products.

Prior to joining X-Rite Pantone, Adrián spent 10 years in multiple global commercial and business development roles in Videojet Technologies, the global leader of coding and marking solutions on products and packaging.

Prior to Videojet, Adrián worked in Rubbermaid, the brand owner leader in the consumer durable goods space, for 11 years. After an initial stint as Finance leader in Mexico, Adrián rose through the ranks of global product marketing to become VP/GM of the Rubbermaid Office business. In the latter roles, he was fully engaged in color decisions for product and packaging throughout the new product development process and commercialization through retail partners.


Sunday, 1:10 – 2:10 p.m.
 How Color Specificity Brings About Efficiency

There’s a tug-of-war that often occurs between design (innovation) and production (execution) that can create a cycle of miscommunication, rework, and conflict. Creatives want to have more choices on how they want their design and color brought to life. In production, printers are focused on quality, efficiency, delivery, and cost. Within this tug-of-war is waste and loss of productivity as each side must negotiate with the other to finish the product. In this session, you will learn ways this potential conflict can be resolved, making it faster, easier, and more cost effective for the design intent to be faithfully executed in production.