Barry Sanel is a packaging development professional with over 30 years of functional printing and packaging development experience mainly in the beverage industry. His unique experiences developing packaging across multiple printing technologies such as lithography, flexography, roto-gravure, silkscreen, combination printing, and more recently, digital printing lends to his expertise developing packaging across direct glass decoration, label, carton, closure, aluminum can, shrink film and shipper packaging categories.

Barry is responsible for post-design supply graphics commercialization services on all Diageo North-American Brands (US & Canada); Smirnoff Vodka and Smirnoff Ice, Captain Morgan, Crown Royal, Bulleit Bourbon, Ciroc, etc. (

Previously, Barry worked for Snapple Beverage Group, Cadbury Schweppes Americas Beverages developing packaging for Snapple, Mott’s, Nantucket Nectars, Stewart’s Root Beer, and Yoo-hoo.

Barry believes that color communication in print must be an open format that leverages ISO schema with a robust, scientifically repeatable validation process across the entire supply chain.


Monday, 3:50 – 5:00 p.m.
Diageo: Anatomy of a Strong Color Management Program

Why is a strong color management program important to Diageo’s consumers and suppliers? Barry Sanel will address the elements of consistent color management though the commercialization process and how suppliers ultimately deliver the design intent of Diageo packaging in North America. Understand strategy vs. tactics, common threads and concepts, and how to leverage ISO standards to give suppliers the roadmap to become successful. Attend this session and learn how Diageo uses these concepts to build the best performing, most trusted and respected consumer products company in the world.