Cindy spent almost 30 years with agencies as print production director before moving on to form Walas Younger Ltd. She works with Kevin Keane as a #printprotagonist to promote #interactive print as the perfect bridge between print and the digital world.

Walas Younger assists clients in developing high-quality communications materials – everything from ink on paper to integrated media solutions. Visit us at www.WalasYoungerLtd.com

Session

Monday, 2:20 – 3:20 p.m.
It’s “IN” the Package: Using AR for Unlimited Branding

More consumer packaged goods (CPG) are incorporating augmented reality to leverage a more engaging customer experience. Including AR on packaging can extend the value of print by including additional information about the product or be a component to a campaign. And, did you know that AR can even be used to combat counterfeiting? Check out this session and learn more about how augmented reality can be incorporated into packaged goods, why packaging is the perfect vehicle for AR applications, and real-world examples of successes and flops.