David M. Hogue, Ph.D. is a UX design leader, strategist, and applied psychologist with 20 years experience. He combines his design, research, and psychology skills to bring deeper insight into user behavior, guide product strategy and service design systems, and solve challenging UX problems. He is currently a UX Lead at Google working on Android and has consulted for agencies, start-ups, and corporations to help them build stronger design teams through organizational structures, processes, and training. Dave teaches information and interaction courses at SFSU, and he has a special interest in design processes, strategy, and ethics.


Sunday, 8:30 – 9:45 a.m.
The Psychology Behind Color, Design, and Interaction

Technology changes quickly. In the past 25 years we’ve moved from accessing the Internet over slow dial-up modems using slow desktop computers to having always-connected mobile supercomputers in our pockets to entirely new virtual and augmented reality experiences. However, through all of this rapid change the human brain has continued to operate the same way it has for millennia, and it’s important for us to understand how we perceive, understand, and behave within the world around us – even the digital worlds we visit daily. We can create better products and experiences based on psychological principles and theories enabling us to identify, define, and frame problems more effectively. A model of cognition, motivation, emotion, and more help understand a wide range of diverse challenges that go beyond interface design and interaction, from context to communication to culture