Mary Roddy is a marketing professional with experience in national and international program and product marketing, sales management, and channel management. She has a MS in Strategic Marketing from Robert Wesleyan College and extensive experience in the evolution of toner-based printing applications.

Session

Sunday, 2:20 – 3:20 p.m.
Metallics: Technology, Methodology & Opportunity

Leveraging metallic inks in a dry toner, digital environment is very different than that of offset. How do metallic dry inks work and what advantages do they deliver in digital print? From creative prepress through color management and print, what’s unique in an all-digital environment? Can you use a PANTONE® swatch book as a guide for toner-based metallic output? Are there other options? Join co-presenters Charles Dickinson and Mary Roddy as they discuss the how to manage metallics in an all-digital environment, as well as real-world uses and successes of the technology.