Matthew is the technical production manager for Rods and Cones’ magazine Out of Chaos. Primarily working in web and application design, Matthew is a relative newcomer to the print industry. The recent development of print to digital technology has Matthew consulting with print professionals to bridge the gap between physical and digital marketing solutions.
Monday, 2:20 – 3:20 p.m. It’s “IN” the Package: Using AR for Unlimited Branding
More consumer packaged goods (CPG) are incorporating augmented reality to leverage a more engaging customer experience. Including AR on packaging can extend the value of print by including additional information about the product or be a component to a campaign. And, did you know that AR can even be used to combat counterfeiting? Check out this session and learn more about how augmented reality can be incorporated into packaged goods, why packaging is the perfect vehicle for AR applications, and real-world examples of successes and flops.