Michael is the iGen family Product Mgr. and Markets Xerox Confident Color for the Graphic Communications Group at Xerox. He manages the iGen business, sets color product goals for future offerings and works closely with field sales and analysts on sales opportunities.

Michael is the author of the Xerox® Job Preparation Guide for Designers and technical author of the The Art & Science of Digital Printing, The Parsons Guide to Getting it Right. His color expertise and technical knowledge contribute to Xerox’s commitment to build strong relationships with its Graphic Communications Partners.

Michael has over 35 years of experience in the Printing industry. He is an Adobe Solutions Partner, IDEAlliance G7 Expert, Color Management Professional and a member of the Printing Industry of America advisory council for the annual Color Management Conference. He owns RedSeatPhotography applying his knowledge to the art of portrait and commercial digital photography.


Sunday, 1:10 – 2:10 p.m.
When Good Digital Color Goes Bad

We’ve all experienced it—we’re printing the next job on our digital press, and the color goes off the rails. But where do we look? Is it a simple re-calibration, or a setting on the digital front end, a press problem, or is there something wrong with the file? Understanding not only what to look for, but where to look first when it comes to troubleshooting bad color is key. Attend this session and gain real takeaways on how to assess bad color, correct it, and maintain it using an efficient, methodical process.