Nick Bazarian is Pantone’s Digital Product Manager, responsible for bringing Pantone’s color and spectral data to designers, pre-media, and converters in the form of software products and tech partnerships. Since joining Pantone in 2016, he has led the launch of Pantone Studio for iOS and most recently PantoneLIVE Design. Nick brings a mix of color and tech experience to Pantone, having studied to be a painter and then working for six years as an IT Consultant for IBM, where he led teams to develop apps for FEMA during major disasters including Hurricanes Sandy and Irene.
Monday, 11:40 – 12:10 p.m. Getting Color Right Before It Goes Wrong
Color is often the most critical design element for influencing purchasing decisions with consumers. If it isn’t accurate or consistent with brand standards, color is also the design element most likely to derail a sale, particularly when it sits on the store shelf. In this talk, Pantone’s Nick Bazarian will discuss and demo a series of tools and applications for designers and pre-media that make communicating color achievability predictable early in the color selection process. This facilitates easier communication and more realistic expectations between designers and printers/converters, reducing rework, time and cost for everyone.