Son Do co-founded Rods and Cones, Inc., in 1996. He provides technical expertise and insight on color management and its integration into a digital workflow. His years spent in the trenches of color management’s emerging technologies have given him exposure to most color management products, in most industries, including design and advertising, prepress, printing, and digital photography. He is GRACoL7 and FIRST-certified. He holds a BS in Bioengineering from UC Berkeley and worked as researcher at Genentech, Inc.
Sunday, 11:10 a.m. – 12:10 p.m.
Brilliant! The Very Latest in Optical Brighteners
Optical brighteners (OBA) are intended to help create a brighter “blue” white and are found in many papers available today. OBAs can have a major effect on color reproduction and the ability to match proofs to printed sheets, or printed sheets to previously printed work. In this session, you be brought up to speed with all of the important OBA updates, new advancements, latest practices, and solutions.
Sunday, 2:20 – 3:20 p.m. Color Management in Photoshop CC
More creative and color-critical decisions are made on an LCD display than on any other device or media. Most of the time, it’s using the industry de-facto standard, Adobe Photoshop. Great color output starts right up front, at the image capture and creative stage. How do you assign, utilize, and embed ICC profiles in images the right way? From soft proofing to color conversion, attend this session and learn how to leverage ICC profiles to take full advantage of the color management tools in Adobe Photoshop.