January 12–15, 2019


San Diego, CA


35 Industry Experts

Color20 / About the Conference

Understanding the complexities of all aspects of color throughout the production cycle is vital to your success whether you’re a creative, brand professional, production specialist, or a color management expert. At Color20, you’ll find the most practical, in-depth information presented by most knowledgeable color experts in the world. If you want to strengthen your color intelligence and make an immediate impact on the color quality that you produce, then Color20—hosted by Printing Industries of America and SGIA—is the conference for you!

Want to see what you missed at Color19? Download the presentations from our resources page.


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2019 Conference Schedule

Don Hutcheson, Principal

Color Management Foundations

The goal of color management is to obtain the best possible match across devices, but it can be intimidating if you don’t know how all the pieces come together. The good news is that ICC color management is based on amazingly simple principles that anyone can understand, regardless of their technical knowledge. The one and only Don Hutcheson, color management pioneer and inventor of the G7® methodology, will lead a group of experts in presenting Color Management Foundations, a half-day, free-to-all-attendees pre-conference session that combines presentations and concise demonstrations of hardware and software to reinforce color management principles and processes. This complete introduction to color management will benefit the novice who wants to get up to speed quickly or anyone who wants a thorough refresher. Come out of this class armed with the knowledge to take in any seminar in the Color Conference!
Mike Scrutton, Director, Print Technology and Strategy

2020: A Print Odyssey

Many of us consider the desktop publishing revolution in the 1980s as the origin of modernization in the printing industry with the leap from mechanical to digital production. As we move toward the end of this decade, we need to look ahead—we’ve learned a lot from the past, but as we move into the future, maybe we shouldn’t be starting from here! Where are we going and how should we get there? And who are we bringing along for the ride? Are we on the verge of a new revolution, or is it already here, and we just don’t see it? Join Mike Scrutton as we look at the world of color, workflow, and printing from new perspectives, and learn how we can thrive with new opportunities through 2020 and beyond!
Mike Graff, President & CEO

Color Excellence: It’s a Journey, Not a Destination

In this keynote, Mike Graff will share how Sandy Alexander established a culture of color excellence within the organization. Employee empowerment and giving staff the ability to challenge current color processes to make them better is a cornerstone of their continued success. Through business cases, personal anecdotes, and real-world examples, Mike will share perspectives and insights on how to establish color excellence within your organization, how it will impact your ROI, and delight your customers.
John Seymour, Owner

Oiling Your Color Management Machine

Color management works, but it only works when your “machine” is well oiled. That is when your workflow and processes are consistent and repeatable. Join John Seymour as he describes the journey to consistency and repeatability, from the formulation of ink, to plate curves, to proofing, to controlling color on press, and more. Along the way, he’ll discuss spot colors, SCTV, G7®, and extended gamut. Attend this session and get consistency, predictability, and control for color management success!
Penny Dolin, Associate Professor of Practice, and Erica Walker, Assistant Professor

Color Management Success Starts with Inputs

Developing great media that works across different outputs requires understanding color from the very beginning of the process—image capture and preparation. Establishing best practices for creating camera profiles and prepping and handling images in Photoshop is vital to getting the best color. Attend this session and learn how to manage color from the start of the process while considering the final output when it counts the most—from the very beginning.
Brian Lawler, Professor

Fine Art Reproduction—The Next Chapter

Building on last year’s popular session by Christopher Campbell and Franz Herbert, Brian Lawler will demonstrate the process of photographing fine art for reproduction in a studio setting. Learn all about the techniques for light placement, setting of critical angles, getting the camera perfectly aligned with the art, setting custom white balance, and getting a perfect exposure. Build a profile for lighting and camera setup, apply the camera profile in Adobe Camera Raw, and adjust the exposure for the accurate reproduction of fine art images. Attend this session and get the how-to, step-by-step process, complete with detailed handouts describing all techniques presented!
Dawn Nye, Solutions and Services Marketing

How to Calibrate and Profile a Printing Device

You’ve probably asked yourself (or heard someone ask) “Why does the same document look different when printed on different printers?” In this session, you’ll learn why that happens and how to prevent it. Dawn Nye will take you through the basics of how and why print engines need to be calibrated and how to create an ICC profile the right way for a color print engine.
Steve Smiley, Owner

Brand Owners Want Consistency. We Have It!

There’s been a demand to address and provide essential guidance on key print production issues in the packaging industry. As a result, the Brand Owners Council was formed to outline these requirements for their suppliers. Representing 3M, Barilla, Kimberly Clarke, Diageo, PepsiCo, PetSmart, P&G, J&J, Coca-Cola, and Kraft Heinz, a schema has been developed to fill a set of solutions that will keep you in the top 10% of print suppliers. Address viewing conditions, instruments, file formats, color conversions, and reporting, and outline easy-to-follow instructions for brand and print success. Learn how to satisfy your clients with ISO deliverables and how to manage suppliers from concept through COA testing!
Eric Dalton, Director of Sales, West Region, and Birgit Plautz, Manager of Technical Services

Print Production—From Design to Print for Packaging

When it comes to packaging, color is the most important factor in the final purchasing decision. Corrections and adjustments are the norm, and the customer’s brand color has to be precisely executed. How can a simple but exact conversion of the colors into the production process be carried out? How can you implement customer color specifications in your company? What happens during the normalization of the data, which screening technology is used, and how can you achieve the best results on the press? Attend this session and get a better understanding of the relationship between agencies, printers, processes, and procedures from design to print.
Michael Todryk, Color Technical Specialist

Using G7® to Coordinate Across Print Technologies and Locations

Meeting G7® standards can be tricky on any press at any time. What do you do when you are trying to get a G7® shared appearance across 13 different continuous web litho presses, two sheetfed litho presses, 10 continuous web inkjet presses, 10 flexo presses, three proofers, and three color toner devices? Not to mention running more than 20 different paper stocks during any given month just in continuous web litho. Oh, and don’t forget that several of the devices do not even allow you to introduce G7® curves at all. Mike will be discussing how introducing G7® and print standards across all technologies has changed the way that IWCO Direct manages color.
David Hunter, President

Manufacturing Sellable Color in the Fourth Industrial Revolution (4IR), Industry 4.0

A planned Fourth Industrial Revolution, tagged Industry 4.0, the Internet of Things (IoT), cyber-physical systems, and Cloud Computing are developing and evolving. Establishing your printing company’s color capabilities, quantifying your customers’ color expectations, and managing the supply chain using predictive analysis to manufacture sellable color first time—every time—is key. Attend this session and learn how to analyze and implement methods to reduce time and material waste while increasing productivity and profitability as you move into Industry 4.0.
Jim Raffel, Trainer/Consultant/CEO

How G7® Makes Inkjet Color Management Better

Brand color consistency and accuracy is critical. G7® is a method of gray balance calibration that transcends all print mediums, and it connects the supply chain, providing a process to create consistent, repeatable color. Attend this session with Jim Raffel and learn how to get started with G7® right away to produce an accurate product more quickly, improve your up-time, and decrease waste.
Ray Weiss, Director of Digital Print Programs

Bring Your Inkjet Output: Process Control and Benchmarking (Part 1)

How well does your wide-format inkjet device print? Is what you’re producing correct and consistent? Regardless of whether the inkjet output is used for off-press proofing or producing the final sellable product, process control, setting, and achieving your target aim points is key. Ray Weiss will teach you what tools you need to accomplish consistent inkjet output, how to do it, and most importantly, how to maintain it.
Ray Weiss, Bruce Bayne, Jim Raffel, Dave Hunter, and Steve Upton

Bring Your Inkjet Output: Verification and Troubleshooting (Part 2)

In this combo hands-on/demonstration session, you’ll import the data from your printed test form and assess device consistency and accuracy. Get practical instruction on troubleshooting output that is not in compliance, and find out how best to resolve issues. Attend this session and obtain a practical view and understanding of how your devices manufacture color to your expectations. Download this test form with instructions, print it on the output device you’d like to verify, and bring it to this session for measurement and validation.
Steve Upton, President

Analysis of Expanded Gamut Printing

Expanded gamut (EG) printing increases the overall range of colors that can be printed when compared to traditional 4-color process printing. But what does that expanded gamut actually look like? Are XCMYK's higher densities sufficient or are additional orange, green, and violet inks a better path? Which parts of the color gamut are impacted the most? Steve Upton will graphically walk you through an explanation of EG and XCMYK versus just plain old CMYK, where spot colors fit in EG, and how it can affect neutrals and G7® calibration.
Dov Isaacs, Principal Scientist

End-to-End Publishing with PDF 2.0 and PDF/X-6

The recently published ISO PDF 2.0 specification and the PDF/X-6 standard now under development by ISO TC130 will provide for significantly improved end-to-end publishing workflows. A single PDF document will be able to readily represent a publishing product with multiple page types, each with its own media size as well as output color space and production characteristics. In this can’t-miss keynote, Dov Isaacs will show why designers, brand owners, printers, and workflow vendors need to consider the ramifications of the changes and benefits that these new capabilities bring to consolidating and simplifying end-to-end publishing workflows for complex printed products, especially as it relates to color management.
Patrick Herold, Color Management/Tech Support

How to Create and Verify Profiles

Today, profiling software packages have more options to choose from than ever, but with great power comes great responsibility! With a plethora of target options, measurement modes, profile sizes, and GCR options, how do you know what's right for you? Attend this fun, fast-paced session and get a solid understanding and demonstration of how to measure a target, the options for creating a profile, and how to properly verify it using a profile inspection utility.
Son Do, Co-Founder & Technical Officer

How to Get Predictable Color with Soft Proofing

More creative and color-critical decisions are made on an LCD display than on any other device or media. Yet, most of us are not managing our displays properly to ensure that what we’re seeing is as close as possible to what the final printed product will be. Attend this session and gain knowledge on calibrating and profiling displays for color-accurate soft proofing.
Mark Samworth, Color Specialist

Emulation Proofing for Digital Presses

How are you proofing work that is printed on your digital press? Are you interrupting a production run to create a proof? Economically, this just doesn’t make sense. Why not move proofing off of your digital press? Proofing for a digital press is similar to proofing for a conventional press, except for one simple but highly confusing concept: your digital press is already being color managed to emulate something else. This “something else” may be your offset press, GRACoL2013, or your offset matched as closely as possible to GRACoL2013. This session will take a deep dive into emulation proofing for digital presses with the goal of untangling the confusion.
Kevin O’Connor, Principal, and So Do, Co-Founder & Technical Officer

Cell Phones and Tablets in Color-Managed Workflows: Lions and Tigers and Bears, Oh My!

In an era when cell phones are creating front-page photos and tablets are used for image capture and editing, serious color workflows must manage color on and from these devices, challenging though they can be. Join Son Do and Kevin O’Connor as they demonstrate the market-leading solutions, showing real-world implementations of portables into color-managed workflows while helping you avoid the hidden pitfalls that can trip you up.
Mike Strickler, Principal

Extended-Gamut Update: Remaining Challenges and Neglected Opportunities

Extended-gamut multicolor printing has gained considerable traction in the package and label markets. As for real-world implementation, it’s a patchwork of partial solutions and misconceptions. It isn’t enough to focus on output gamut and simulation of solid brand colors—we must look at image quality, conversion of complex elements, and flexibility to tackle diverse tasks across packaging, fine art, and publishing markets. Attend this session and gain insights into both the challenges and promises that lie ahead for this important print technology.
David Palmieri, Director of Strategic Accounts & Business Alliances

Package Design—Innovation to Creation

Over the past few years, color accurate proofing and prototyping have seen a fundamental change. CxF allows worldwide, digital communication of all commercially significant aspects of color and is the key to future-proofing prototyping operations. The present and future approach to packaging innovation is the complete prototype – a system that enables 3D visualization with color-accurate, hard-copy output. David Palmieri, Director of Strategic Accounts and Business Alliances at CGS-ORIS, takes an in-depth look at how brands, packaging design agencies and printers can leverage color-accurate 3D and physical prototyping. We will explore solutions that utilize the latest technology for brand color communication and packaging design innovation processes that delivers brands a new way of innovating and greatly decreasing their time-to-market for new package designs.
Thorsten Braun, Technical Director

Nailing Spot Color Reproduction

Spot colors are integral and essential for any brand, but are you handling them properly through the print production supply chain? Where do most failures occur? Learn all about the obstacles for accurate and consistent spot color reproduction, eliminate common mistakes, and save yourself grief, time, and money!
Franz Herbert, President, and Stefan Herbert, President & CEO

Is that the Right Red? The Importance of Brand Colors on Social Media

Video has become the predominant means of relaying information on social media. Managing brand colors in this world is difficult, with content being created and presented via mobile devices. This presentation will highlight a project where the colors of a major brand were color managed for print and video. Multiple film cameras were profiled in numerous scenarios with new, innovative tools used for calibrating various displays for soft proofing all aspects of this project. Learn all about the challenges and unique solutions used for success!
Peter Pretzer, ColorPath Solutions Development Manager

Creating Predictable, Accurate Brand Colors for Inkjet Output

Are you sure you're getting the most accurate brand colors possible on your inkjet printing system? In this practical how-to session, we’ll explore and demonstrate various methods of creating spot color simulations and brand color libraries for inkjet output. We'll run the gamut from using simple bracketing technology to achieve more accurate spot color simulations, to more advanced methods like named color profiles that quickly predict and create entire named color libraries containing thousands of colors.
Patrick Peterson, Manager of Product Development

Color for the Other 98%

How do we, as color experts, take the knowledge we have to both management and production teams? The things that excite us color geeks can make our co-workers turn glassy-eyed! It is important, however, for them to grasp the fundamental concepts of color and color management. Attend this session and get insight on how you can increase the color knowledge within your organization while setting expectations and standards that everyone can agree on.
Ray Cheydleur, Portfolio Manager, Printing, Packaging, and Imaging

What’s New in the World of Standards and Specifications

Changing standards and specifications often have a direct impact on print requirements and workflow. There is also a lot of confusion on what is a standard and what is a specification. This session will include a review of which standards and specifications have changed in the past year and which are likely to have near- and long-term impact on printers, designers, and brand owners.
Robert McCurdy, President

Ideal Viewing Conditions: QC Across the Color Supply Chain

LED lighting offers benefits for a wide range of consumer applications. Sometimes it cannot be viewed as the ideal solution for every lighting application. What is necessary to maintain proper visual color matching across the supply chain? What is the difference between general lighting versus highly demanding applications that need to conform to standards? Learn all about the types, advantages, and challenges of different lighting technologies along with the five key elements required to establish proper viewing conditions.
John Seymour, Owner

What to Do with All That Unused Color Data?

Billions of color measurements are made in the print industry annually. Some are used for direct adjustment of color, and some are used to verify that color meets agreed upon tolerances. Virtually none of this data is being used to properly characterize the variability of color. Don’t miss John Seymour, the inventor of color SPC, as he recounts case studies of how color SPC can turn mounds of color measurements into actionable insight into your color process.
William Li, Color Products Manager

7 Steps to Better Process—Welcome to the Wider World Beyond CMYK

Extended Color Gamut, N-Color, Extended Process—all different terms for printing using more than just CMYK. For traditional offset and flexo as well as digital printing, printing beyond CMYK is becoming a fact of life in some cases, a requirement in others. Why do we care? What’s the industry impact? How do you implement it now, and where will it go tomorrow? Join William Li as he’ll be covering topics spanning from the new ECG standard characterization target, practical ECG characterization, and new technologies like iccMAX and CxF/X-4.
Tim Mouw, Manager, Tech Support and Applications

Imaging Spectrophotometers: The Wave of the Future

Solid color management requires something that hasn’t changed much in a number of years until now—a spectrophotometer. Taking a giant leap forward, full-color cameras are now being integrated into both hand-held and benchtop spectrophotometers. The benefits of integrating cameras with spectros runs the gamut: storage of images for future reference; tracking of exact measurement conditions; and verifying consistency of other print characteristics like gloss, texture, metallics, and pearlescents. Get the latest from Tim Mouw as he provides a plethora of real-world examples and benefits of imaging spectrophotometers.
Erica Walker, Assistant Professor

Case Study: Are You for the Orange Team or the Red Team

Clemson fans are passionate about their teams and proudly wear orange every weekend. Clemson Orange is critical to the university's branding, but it rarely looks correct on video boards at live sporting events. Managing color input, viewer tolerances, and ambient lighting—to name just a few—are all influencers. Erica Walker will share the findings from an experimental study focused on managing brand colors on large-format video displays. By working with R&D teams from two screen manufacturers, a path is created to more predictable color consistency within this volatile setting.
Don Schroeder, Director of Solutions Development and National Technology Center

Standards Answers: A Panel Moderated by Don Schroeder

A great deal of work goes into the development of standards that are applicable to the graphic arts industry. But once these standards are accepted, not everyone agrees on which are most important, how they are best implemented, or whether they even need to be implemented. In this lively discussion, Don Schroeder will host a panel of distinguished standards gurus to discuss today’s trends, technologies, and standards development, and how they will affect color management in the future. On the panel will be Dov Isaacs from Adobe, William Li from Kodak, Steve Smiley of SmileyColor, and Ray Cheydleur from X-Rite.
Joe Marin, Vice President, Education and Training

Fun and Games and Prize Giveaways!

Back by popular demand: Everyone in the audience participates in this popular finale to the 2019 Color Conference. Thanks to our generous sponsors, there are great prizes and giveaways!

Premier Partners

Principal Partners

Supporting Partner

Media Partner

Platinum Sponsors

Gold Sponsors

Silver Sponsors

Want to become a sponsor?

There’s no other conference like this in the world, and you should be here! Learn all about the benefits of becoming a Color20 sponsor.

2020 Event Speakers / Check Out What Was Presented at Color19

Mike Graff

Sandy Alexander

Dov Isaacs

Adobe Systems Incorporated

Don Schroeder

FUJIFILM North America Corp.

Mike Scrutton

Adobe Systems Incorporated

Erica Walker

Clemson University

Thorsten Braun

ColorLogic GmbH

Ray Cheydleur

X-Rite Pantone

Eric Dalton

GMG Americas

Son Do

Rods and Cones, Inc.

Penny Ann Dolin

Arizona State University

Franz Herbert

Chameleo GmbH

Stefan Herbert

House of Bandits

Patrick Herold


David Hunter

Pilot Marketing Group and ChromaChecker Corporation

Don Hutcheson

HutchColor, LLC

Brian Lawler

California Polytechnic State University

William Li


Robert McCurdy

GTI Graphic Technology, Inc.

Tim Mouw

X-Rite Pantone

Dawn Nye

Konica Minolta

Kevin O’Connor

Make Color Behave

David Palmieri


Patrick Peterson


Birgit Plautz

GMG Americas

Peter Pretzer

FUJIFILM North America Corp.

Jim Raffel

ColorCasters, LLC

John Seymour

John the Math Guy

Steve Smiley


Mike Strickler

MSP Graphic Services

Michael Todryk

IWCO Direct

Steve Upton


Ray Weiss


2020 Event Location

Hilton San Diego Resort & Spa
1775 East Mission Bay Drive
San Diego, CA 92109

Phone: (619) 276-4010

Hotel Reservations / Hilton San Diego Resort and Spa

Need a break from the winter blues while you learn? There’s definitely no better place to be in January than sunny San Diego, California? The Hilton San Diego Resort and Spa will be this year’s host hotel for Color20. We have secured a block of rooms for all conference attendees. Please check back soon for updates and deep discounts on your hotel stay.


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Printing Industries of America is dedicated to providing a harassment-free conference experience for everyone, regardless of gender, race, age, religion, sexual orientation, disability or physical appearance. We do not tolerate harassment of conference participants, speakers, or guests in any form. Conference participants violating these rules may be expelled from the conference without a refund at the discretion of the PIA staff.

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