Franz Herbert is CEO of Chameleo Color Consulting. Franz has been solving color problems for over 30 years, either through development of color technologies or the programming of software applications in the color field. He also offers courses and consulting in all aspects of color, including digital photography, soft proofing, monitor calibration and digital print production.
Monday, 1:10 p.m. – 2:10 p.m. Is That the Right Red? The Importance of Brand Colors on Social Media
Video has become the predominant means of relaying information on social media. Managing brand colors in this world is difficult, with content being created and presented via mobile devices. This presentation will highlight a project where the colors of a major brand were color managed for print and video. Multiple film cameras were profiled in numerous scenarios with new, innovative tools used for calibrating various displays for soft proofing all aspects of this project. Learn all about the challenges and unique solutions used for success!